Dr.Ashokan C is presently working as a Professor & HoD with JBS. He earned his Ph.D from Bharathiar University, Coimbatore. He is having a professional experience of 25 years to his credit. He is UGC NET qualified. He was part of SCMS, GIM,ASM etc before joining NGIK. He was also an executive with a MNC during his early career. He is an alumnus of IIM-A & IIM-K. He was a research scholar with SMS-CUSAT. Published more than a dozen articles in national & international journals. Won the best paper award in international conference. Held Fdps for faculty members and research scholars. He is an alumnus of the prestigious Indian Institute of Management, Ahmedabad (IIMA) having participated in the Faculty Development Programme (FDP) in 2021.

AICTE SPONSORED CONFERENCE ORGANISED

• Two-day National Conference on “FDI In India- Pros & Cons” –Feb 21-22nd 2014

WORK SHOPS CONDUCTED

• One day National Workshop on “Research Methodology”- Govt. Victoria College, Palakkad, 27th September 2014.
• Two day National Workshop on “SPSS-Statistical Package for Social Science”- Govt. Victoria College, Palakkad, 28th & 29th October 2013.

ARTICLES PUBLISHED

• “Factors Influencing the Academic Ability of Students- An empirical study among MBA Students”- Management Wisdom-Volume.6, Issue 2. July-Dec 2017.pp 27-36
• “Factors influencing the satisfaction levels of MBA Programme-An empirical study in Coimbatore”- Organizational Management- Vol.XXXIII.No.3 Oct-Dec.2017 pp10-15
• “The Effects of Price on Buyers’ Product Evaluations-An Empirical Study In Health Food Drinks Among MBA Students In Coimbatore- Organizational Management- Vol.XXXII.No.3 Oct-Dec.2016 pp13-16
• “Consumer Characteristics Influencing Cue Utilization Process”- GIM Journal of Management, Vol 6, No.1, Jan-June 2016 pp 15-18.
• “Leadership in a VUCA World”- Proceedings of 7th International Conference on ICMUC, Kristu Jayanti College, Bangalore, 3rd & 4th April,2014.p.53
• “Analytic Hierarchy Process: An Illustration”:-GITAM Journal of Management, Vol.12, Jan-March 2014, No.1pp184-193(ISSN-0972-740X)
• “Perception of Brand, Price, Features and Product Quality, An empirical study of Trouser Brands”, Organizational Management, Vol.XXIX, No.3, Oct-Dec 2013, pp19-27.(ISSN-0975-699 X)
• “The Dimensionality of Price Perceptions: A study Among MBA Students in Coimbatore City”, SIES Journal of Management, Vol.9, Issue2, Sept’2013.
• “Perception of Brand, Price, Features and Product Quality, An empirical study of Refrigerator Brands”, WIDE Spectrum Research Journal, Vol.2, No.4, November 2013, pp15-23.(ISSN-2250-2815)
• “Perception of Brand, Price, Features and Product Quality, An empirical study of Refrigerator Brands”, International Conference on “Contemporary Issues & Challenges Before Indian Managers and Entrepreneurs- A global Perspective”- Proceedings of the International Conference ,GRD Academy of Management, Coimbatore, p.20, (Abstract)
• “Perception of Brand, Price, Features and Product Quality, An empirical study of Health Food Drink Brands”, Strategic Approach for Marketing Management, pp 69-75, ISBN:978-93-82338-10-9.
• “E-Governance”- Contemporary Developments in Operations Management and Management Information Systems, Department of Management Studies, Periyar Maniammai University, Thanjavur pp.54-56.. ISBN:978-93-81583-76-0
• “A Conceptual Model for Product Evaluation Using Cue Utilization Theory”, GIM Journal of Management,Vol 5,No.1,Jan-June 2010 pp 39-43
• “Emerging Trends in Internet Marketing”, GIM Journal of Management,Vol.4,No.1,Jan-June 2009,pp6-13
• “Profile and Perception of Retailer Consumers- An Empirical study in Palakkad District”, Indian Journal of Marketing, February, 2008, Vol.XXXXVIII,No.2,pp24-29
• “Perceptual Mapping of Two Wheeler Brands An empirical study in Coimbatore City among MBA Students”-The Manager Today-JOMS, July-September 2006; Vol.1, No.3, pp 59-74
• “Brand Equity, a Network Measurement Problem”, Organizational Management, Mar-June 2005 Vol XX No.2 pp 14-18
• “Internet Business Models”- Organizational Management, July-Sep’03 Vol. XIX No.2 pp 55-58

PAPERS PRESENTED

• “Big Data and Data Analytics”-National Conference on Business Solutions with Big Data Analytics, held on 19th December 2014, PSG Kishnammal College for Women, Coimbatore.
• “Leadership in a VUCA World”- 7th International Conference on ICMUC, Kristu Jayanti College, Bangalore, 3rd & 4th April, 2014.
• “Perception of Brand, Price, Features and Product Quality, An empirical study of Refrigerator Brands”, International Conference on “Contemporary Issues & Challenges Before Indian Managers and Entrepreneurs- A global Perspective”- GRD Academy of Management, Coimbatore on Feb 6, 2013
• “Perception of Brand, Price, Features and Product Quality, An empirical study of Health Food Drink Brands”, International Conference on “Synchronizing Management Theories and Business Practices: Challenges Ahead”, Annamalai University, 27-29th July 2012.
• “E-Governance”- Contemporary Developments in Operations Management and Management Information Systems, Department of Management Studies, Periyar Maniammai University, Thanjavur on 12th May’2012.
• “Intelligent Agents”- National Seminar on Innovative Strategies for Global Competitiveness”, RVSIMS, Coimbatore on 11th Feb’ 2012.
• “Internet Privacy”-National Conference on Global Recession & Recovery, Karpagam University, 28th October’ 2011.
• "Perception of Brand, Price, Features and Product Quality", an empirical study in Health Food Drink Brands.-National Conference on The Rise of Indian Brands- SRM University, Chennai, 8th & 9th September 2011.
• “Segmentation, Targeting & Positioning for Online Consumers”-National Seminar, Sri Ramakrishna Engineering College, Coimbatore-March 25, 2011.
• “A Conceptual Model for Product Evaluation Using Cue Utilization Theory”-National Conference on Marketing, 19-20 November 2010, Saintgits Institute of Management, Kottayam.
• “Emerging Trends in Internet Marketing”-Regional Seminar on Emerging Paradigms in Management Practice-October 16 2007, GIM, Coimbatore.

CASE STUDY PUBLISHED

• “The MD’s Dilemma”, GIM Journal of Management, Vol.1, No.1, July-Dec 2006, pp70-72.

BOOK REVIEWS DONE

• “Brand Positioning- Strategies for Competitive Advantage” GIM Journal of Management, Vol.1, No.1, July-Dec 2006, pp73-75.
• “Retail Strategies: Understanding Why We Shop”, GIM Journal of Management, July-Dec 2011.

WORKSHOPS ATTENDED

• “Data Analytics using Pivot Table and Power Query”- Bannari Amman Institute of Technology (SMS)-18th September 2018, Satyamangalam, Coimbatore.
• “Emerging Research Paradigms in Social Sciences”, 3 Day International Meet, 22-24th August’ 2013. School of Commerce & Research Development Centre, Bharathiar University, Coimbatore.
• “Case Teaching and Case Writing”- June 8-13, 2009, IIM-Kozhikode.
• “Data Analysis for Management Research”, May 21-26, 2007, IIM-Kozhikode.
• FDP on “Marketing Models & Metrics”-DJAME- 7th October 2006
• FDP on “Management Games- Effective Pedagogy in Teaching”- DJAME- 23rd & 24th September 2005
• “Research Methodology” ICFAI Coimbatore Chapter, January 17,2005
• “Innovative Pedagogical Tools in Teaching Marketing Management”-AICTE Sponsored Faculty Development programme at TAPMI Manipal, Nov 18-22, 2002.
• “Induction Training Programme in Management”AICTE Sponsored FDP –IIM Kozhikode, Dec 17 2001-January 6, 2002.
• “Revolution”-Workshop on E-Commerce- Amrita Institute of Management, Coimbatore, 27th Jan-1st Feb’2000.
• “Effective Selling Skills”-Management Study Centre, Chennai-Management Study Centre, Chennai. Jan-17-18, 1999.
• Workshop on “Cost Management for Operating Executives”. - CII Southern Region July17-1998