Admission

NSM Publications

Faculty Publications

Dr.Sheela Srivastava (Director NSM)
  • Srivastava, Sheela and Koti Reddy Siva (2011), “Customer perception on Green brands of two wheelers and four wheelers in the state of Andhra Pradesh” published by ShodhSanchayan, ISSN 0975 1254.
  • Srivastava, Sheela and Koti Reddy Siva (2011), “A study on health care supportive service-“Central sterile supply department” at NRI Academy of Medical Sciences at Chinnakakani, Guntur, Andhra Pradesh", published by the Edited Book on “Rural Management in Post- Reform Era” ISBN 978-93-80574-31-8 published by Society for Advancement of Villagers Education and Rural Assistance (SAVERA), India.
  • Koti Reddy Siva and Srivastava, Sheela (2011), “A Comparative Study on Dairy Products and It’s distribution channels with special reference to Vijaya Dairy, Krishna District, Andhra Pradesh", published by the Edited Book on “Rural Development in Post Colonial Era” ISBN 978-93-80574-30-1 published by Society for Advancement of Villagers Education and Rural Assistance (SAVERA), India.
  • Koti Reddy Siva and Srivastava, Sheela (2011), “A Comparative Study on Dairy Products and It’s distribution channels with special reference to Vijaya Dairy, Krishna District, Andhra Pradesh", published by the Edited Book on “Rural Development in Post Colonial Era” ISBN 978-93-80574-30-1 published by Society for Advancement of Villagers Education and Rural Assistance (SAVERA), India.
  • Mathew Jacob and Srivastava Sheela (2012) “A study examining the role of spiritual leadership in organizations” published in Governance for excellence ISBN978-81-925487-9-1 Srivastava, Sheela ,Mathew Jacob and Sivaraman Rekha“ A comparative study on Product differentiation and diverse marketing strategies adapted by ICICI, Axis and HDFC bank, ISBN 9789382062738
  • Sivaraman Rekhaand Srivastava Sheela (2012) “ Role of NGO’s in Corporate Sustainability” published by Holy Grace Management Review ISSN No. 0975-3427
  • Mathew Jacob and Srivastava Sheela (2012) “ A study on online Social Networking & relationship among University Students in Thailand” published by Holy Grace Management Review ISSN No. 0975-3427.
  • Mathew Jacob and Srivastava Sheela “A study examining the role of Spiritual leadership in Organizations” Velammal College of Engineering and Technology, Madurai, TN ISBN:978-81-925487-9-1
  • Mathew Jacob and Srivastava Sheela “The use of Social networking sites for Disaster Management” published by Noorul Islam University ISSN No 0973-3957
  • Mathew Jacob and Srivastava Sheela “Home schooling through Social networking sites” published by Pioneer Institute of Professional studies, Indore ISSN-0974-8954-SHODH
  • Mathew Jacob and Srivastava Sheela “The role of Social networking among HR Professionals” published by R B Institute of Management studies, Ahmedabad ISSN No.2321-869
  • Mathew Jacob and Srivastava Sheela “The latest trend in online marketing Advertising through Social Networks- Prospects and Problems” published by Sinhgad College of Engineering, Department of Management Studies ISBN no. 978-93-80258-20-1
  • Mathew Jacob and Srivastava Sheela “Advertising through Social Networks- Prospectsand Problems” published by Adaikalamatha Institute of Management, Thanjavur ISSN 2250-1940
  • Mathew Jacob and Srivastava Sheela “Social networking among HR professionals” published by SreeNarayana Gurukulam College of Engineering, Ernakulam ISBN 978-93-82338-84-0
  • Mathew Jacob and Srivastava Sheela “Social networking -a boon for tourism” published by Prestige Institute of Management, Gwalior ISBN:978-93-82951-49-0
  • Mathew Jacob and Srivastava Sheela “Good Governance through Social networking” published by ICBIIFEM-2014, CHENNAI
  • Mathew Jacob and Srivastava Sheela “Social networking sites for HR Recruitment” - Jacob Caarmel College, Pathanamthitta, Kerala.
  • Mathew Jacob and Srivastava Sheela “Social networking sites a boon to theentrepreneur” The Gandhigram Rural Institute – Dindugal, Tamilnadu
  • Sreekumar P & Srivastava Sheela “ Data Analytics, the cutting edge for Corporate Employability” Nehru International Conference on Employability “NICE2015”
  • Srivastava Sheela and P. Soumaya “ From E-Commerce to Omni Channel- The future of Retail” International Confernce on Emerging trends in Markets and Marketing at SMS, Viswajyothi College of Engineering and Technology, Vazhakulam 2016. Proceedings of the 2017 Annual Conference of the Emerging Markets Conference Board- “Reaching Consumers of Emerging Markets” on January 5–7, 2017, organized by IIM Lucknow (Noida Campus), ISBN: 978-81-928560-2-5 Track-1-Cart Vs E-Cart: A Study on the Influencing role of Retail Service Quality on Customer Satisfaction in emerging Indian Food and Grocery Multi Channel Retailing Dr.M. SivaKoti Reddy, Dr.M.KishoreBabu ,Mr.M.NagaBhaskar, and Dr.Sheela Srivastava. Proceedings of the 2017 Annual Conference of the Emerging Markets Conference Board-.”Reaching Consumers of Emerging Markets”on January 5–7, 2017, organized by IIM Lucknow (Noida Campus), ISBN: 978-81-928560-2-5 Track VIII-Factors influencing the Purchase Decisions of Organic Food Products: An Empirical Analysis on Indian Food and Grocery Retailing Customers Mr.M. SivaKoti Reddy, Dr.Sheela Srivastava, Mr.A.NagaBhushan, Ms.A.Sireesha and Mr.D.Subba Reddy.
Hameem P (Asst Professor, NSM)
  • Employee Self Service (ESS) – A strategic approach for employee retention is a research paper which is published in Compliance Engineering (UGC Care & SCOPUS indexed) international journal in September 2019.
  • Exit interview - A competency based tool for employee retention is a research paper which is published in International journal of recent technology and engineering (Scopus Indexed) international journal in June 2018.
  • A Review on HR Analytics - An emerging tool for Employee Retention is a research paper published in International Journal in Management and Social Sciences (UGC-Listed) in August 2017
  • Statistical analysis of the core determinants influencing the consumers brand preference in generalization of bath soaps was published NAIRJC international journal in November 2016.
  • A study on competency development and its impact on organizational performance with reference to cement industry at Kadapa region was published in Abhinav Monthly Referred Journal of Research in March 2016.